Based on the Nationally Best-Selling Book, The 5 Rules!

Transform

Your Life and Leadership

Unlock your full potential with The 5 Rules Online Masterclass. It will elevate your leadership, enrich your personal growth, and transform both your career and family life.

These companies experienced the power of the 5 Rules:

The 5 Rules will help you in your:

Life

Great leadership, both at work and in your personal life, starts with having clear rules that you live and lead by every day.

The 5 Rules lays a strong foundation that you can build skyscrapers on!

The moment you begin applying these rules across all areas of your life, everything starts to get better!

Career

A true leader in business doesn’t just lead by words—they lead by example. They know the way, show the way, and go the way alongside their team.

By sharing these 5 Rules and showing how they can improve every relationship, you'll create a culture of trust and collaboration. When that happens, your business thrives, and brighter days are ahead!

Family

The key to harmony at home starts with you. When you begin living these 5 Rules in your everyday family life and share them with your children, there will be a calm that enters your home beyond what you dreamed.

Your kids are looking for leadership and structure, and these rules will give them exactly that, bringing peace and balance into your home.

Corporate pricing is available!

For more than 10 licenses, contact us at [email protected]‬.

Preview the 5 Rules Online Masterclass.

Get a glimpse at the practicality and power of the teaching you will be learning from this short clip.

What you will learn in the 5 Rules

Online Masterclass

What you get with this incredible $199 offer:

What's Included:

Get access this training today!

  • Practical, in-depth instruction by expert trainer Steve Black to help you learn and apply the 5 Rules for maximum growth.

  • Powerful, easy-to-understand main video lessons for each of the 5 Rules that provide depth and insight.

  • 5 unique Life Lesson videos for each Rule to show you how to implement the 5 Rules in your everyday life.

  • Downloadable Personal Assessment exercises for each Rule to help you easily evaluate your growth potential and opportunities.

  • Downloadable, inspiring Personal Challenge exercises for each Rule to help you lock in and implement the valuable principles you will be learning.

  • Lifetime access to the entire course and materials.

What You'll Learn:

By embracing and living these 5 simple rules, you'll not only grow as a leader, but you'll ignite growth in those around you.

These rules have the power to create a ripple effect — building a culture of trust, honesty, and respect that transforms your personal and professional relationships in ways you’ve never seen before.

Here’s what you can expect:

  • Learn to create a level playing field where everyone operates by the same set of clear, consistent principles.

  • Experience almost immediate buy-in from those around you.

  • Watch these rules positively impact everyday interactions, improving the quality of every relationship.

  • Build lasting trust and mutual respect that strengthens both your leadership and your team.

Why This Masterclass?

The 5 Rules Online Masterclass was created to give you a clear, actionable roadmap to success in all areas of your life. At its core, the goal is simple: to help you become the kind of leader who not only excels personally but also inspires growth and positive change in everyone around you.

The 5 Rules are powerful because they are easy to understand, easy to teach, and incredibly effective when put into practice. The vision is for you to walk away from this course feeling confident, equipped, and ready to lead with purpose and clarity.

This isn't just about learning theory — it’s about applying practical, proven principles that create immediate, measurable results.

This is more than just another masterclass — it’s a key to unlocking your full potential and the potential of those around you.

Meet your 5 Rules coach, Steve Black.

With 47 years of expertise in the retail grocery arena, Steve Black has had a remarkable career. He’s been an integral part of companies that are true innovators and trailblazers, such as Rouses Markets, Lucky’s Farmers Markets, Sprouts Farmers Markets, and Sunflower Farmers Markets, to name a few.

His leadership-focused mindset and hands-on experience have enabled him to contribute valuable insights at every turn-impacting businesses through coaching & training teams dedicated towards personal growth on both individual & organizational levels.

Steve is also an Independent Certified Coach, Teacher, Trainer and Speaker with the Maxwell Leadership Certified Team.

Steve Black and his wife, Melanie, along with their daughter Taylor live in Colorado and enjoy spending time outdoors on their four-wheelers, trout fishing, photography, and traveling to see their two sons, daughters-in-law, and six grandchildren.

What people are saying about

The 5 Rules...


Those 5 foundational behavior rules [Steve] follows, his teams follow, and his family has followed over these last eight years is legacy building at its best.

...filled with common sense, everyday leadership lessons that can truly change your world and your own inner circle.

Dr. John C. Maxwell

New York Times Best-Selling Author

Over 35 million books sold

in fifty languages.


Looking to simplify leadership and life? Look no further. These game-changing rules are simple, doable, and designed to produce real results.

Whether you’re a leader striving to create a thriving organizational culture or a parent looking to foster strong family connections, “The 5 Rules” offers actionable insights to pave the way for a cultural reset.

Kristin Popp

Executive Vice President

Woodman’s Food Markets


Steve Black’s 5 Rules are essential to creating the right culture in the workplace and at home, something that is so important today.


His delivery and storytelling are easy to relate to, and his message is truly impactful and should be mandatory reading for leaders everywhere!

Greg Ferrara

President & CEO
National Grocers Association Group

Call: ‭(720) 486-6745‬

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